How Apple plays the pricing game — not!

I just came across this Bloomberg article via a Freaknomics article, expecting to read something smart, or at least interesting, about Apple’s pricing strategy. The strategies he discusses in the article are quite common and could potentially make for an entertaining read in my opinion. Unfortunately, the author Ben Kunz seems desperate to write a cynical article about Apple (to boost traffic and controversy?), even if it is a bad fit in some cases. As a result, he makes some very poor analyses, whether intentional or not. Let’s go through the different strategies in the article.